I always liked Intel's hardware design and documentation. I learned a lot reading 8086, 80286 and 80386 manuals back when they were new and shiny packages of raw power. Even some of the failed Intel's technologies, such as iAPX 432, were a great inspiration for me those days.
Application performance was always a very important topic for me, so I was always interested in software profilers. Microsoft ships a command line profiler with Visual Studio, but it's a very awkward tool and it doesn't work well in multi-threaded environment. I used a few other titles, such as DEC's HiProf or NuMega's TrueTime, but application profilers always suffered from lack of interest from the development crowd and most of them didn't do well.
Naturally, when I got my hands on the Intel's performance analyzer (VTune) in the summer of 2007, I was looking forward to work with another example of Intel's great work.